Social Media as a Tool for Business and Entrepreneurial Success

With its mass outreach and easy accessibility, it is no surprise that social media is fast moving away from serving a solely recreational purpose towards becoming an important business development tool. Providing easy access to thousand of users, easily sorted by target demographic, it is an easy way to bring cost-free recognition to your brand and increase sales. Developing a strong sales and marketing campaign across various social platforms will not only increase your company’s outreach but it will also develop a sense of familiarity among potential customers thereby encouraging potential sales.

Choosing the Right Platform

Choosing the right social media platform is essential to a successful social marketing campaign. The most popular choices are without a doubt Facebook, Twitter, and Instagram with websites such as Google Plus and Pinterest also gaining fast popularity. Ideally, a company would have a strong presence on each platform, thereby reaching a wide array of potential customers but restrictions on time, manpower and funds can make that difficult to execute. As a result, businesses should asses where the core of their target demographic lies and adapt their campaign accordingly.

Managing Social Media Accounts

A social marketing campaign is no different than any print or television marketing campaign in the sense that it must be impeccably executed and well maintained. Luckily, there are many tools available for business owners to make use of. These tools include facilitating simultaneous posting across platforms, templates for posts, and automatically scheduled posts.

Pictures should also be heavily incorporated into posts as visual aids make a stronger impact that purely textual ones. Images are also monumental in creating visual cues increasing brand recognition. Because many users browse social media on mobile devices, it is important to keep these pictures optimized for quick loading and easy visual access.

Gaining Followers

Whether you are looking for twitter followers or Facebook followers, it is necessary to develop a network of followers once your social campaign has been set up. Marketers specializing in offering social media services can help you gain followers, increase view count and maximize brand exposure but it is important to decide on the proper terms and conditions. For example, if you’re looking to buy twitter followers, decide on terms such as price, expected output time and authenticity of users beforehand. Remember, you want your followers to aid your social media campaign, not damage it.

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Should Your Company Buy Twitter Followers?

Social media site Twitter has become the yardstick for online popularity and business acumen. If you don’t have a Twitter following, you aren’t plugged into the network and you aren’t reaching your full business potential. According to author and social network guru Kristen Lamb, social networking is key in developing a brand. Writers, artists, musicians, blue and white collar workers strive to build their Twitter following, and that isn’t always easy. To find followers, you need to grab Twitter users’ interest. The more followers you have, the more you get.

But how to start?

Traditional social networking can make it a slow and painful process. You must be witty. Consistent. Knowledgeable. Entertaining. It’s a lot to ask a busy professional or someone just building their business. Some take the simpler path and buy blocks of Twitter followers. It’s easy enough. and are just two companies that provide twitter followers for a fee. Simply click on the link to a site such as, choose Twitter, and buy followers at $10 per one thousand. The payoff? A large following makes a great impression, giving Twitter users that buy these services false credibility. It seems everyone’s doing it, even celebrities, according to Forbes.

The problem with buying Twitter followers

The reason Twitter is considered such a strong and dependable means of building a brand is the interest of the followers. If you’re an author striving to build your brand, a large following can indicate dedicated readers or possible future readers. The rest grew from word of mouth and through connections with other Twitter users. Standard social networking. But bought followers may have little to no interest in your business and therefore aren’t likely to help build your brand.

One Twitter follower experiment showed that many of the newly purchased followers aren’t real people at all, insofar as real people are interested and active in the same markets in which the buyer sells. They won’t interact with the buyer, they won’t post any tweets of their own and they certainly won’t spread the word about your brand. In short, you’ll still be Tweeting to an empty room.

Bots are sometimes used to find real followers, seeking out others in the Twitterverse with similar interests and following them on the buyer’s behalf. Twitter is known for reciprocal action, so they often follow back. Since bots are not always accurate, these reciprocal follows often result in later unfollows by active Twitter users, which does the buyer no good in the long run.

Followers give new Twitter users a jump start.

Some twitter users won’t follow anyone with only a few followers of their own. An egg profile picture and a poor following indicate newness to Twitter, which sometimes indicates a bot or a lack of social networking savvy. A few thousand followers purchased for pennies per follower give new users a boost.

The word is out about fake followers

That boost may be short-lived if followers employ counter measures, such as, a site offering to help weed out fake followers.

Even twitter does not approve. According to the New York Times, Twitter filed suit against spammers, “including those who create fake followers.” It’s hard to blame them for taking action. Twitters thrives on real human interaction, not Lady Gaga’s millions of fake followers.

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