In 2011 Google launched a service called Google Plus. It was a social networking platform with the intent of rivaling Facebook and twitter; millions and millions of people signed-up.
The reaction from users was “Google’s attempt at building a new social platform was not as unique as thought and they were already a few steps behind their rivals.” But recent data released by the analytics firm GlobalWebIndex states “Google has passed Twitter an is number two in the world for social networks.”
As you might know Twitter is a social platform where you get Twitter followers as well as follow other Twitter users. There are also services where you can buy Twitter followers; how this affects some of the statistics is unknown.
So why the sudden surge in Google Plus popularity? The facts are Google has increased its active users to a grand total of 359 million, up 33 percent from the beginning of the second half of 2012. It seems Google’s attempt to tie in all its services to one log-in bundle is paying off.
Users like Google Plus. One photographer from New Zealand, who boosts he has about five million followers says “Google Plus is much easier to connect with new people and have discussions about common interests; Facebook is more geared to connecting with existing friend.”
Last year Google added a new area called “communities,” this has boosted the number of users who form groups pertaining to their common interests. Google’s goal is to “improve the experience.” We can only take that to mean “Google wants more people to use their suite of products,” and it seems the improvements are paying off so far.
But the skeptics haven’t gone away, no, they still feel that Google is just adding a few bells and whistles to existing products – the basic value hasn’t changed. As one critic puts it “Google Plus is popular among the business and SEO community because it affects rankings. Their motivation comes from need not want.”
So is this enough to keep Google out in front of Twitter in the social network race? It seems Twitter is keeping pace as far as percentages go. Another interesting fact is – the number of older people are actually using twitter more than younger ones at this juncture of the cycle. And how about Facebook, where do they stand in this race?
Facebook is doing just fine, they are keeping pace as far as growth but there has been a lull in usage. Like any new toy people become bored in time and must take a break – Facebook users are no different.
At this point the race is still on. the top three social networks are: Facebook, Google Plus, and Twitter. Time will tell us who will remain the frontrunner, and is their room for all three in this market segment? Time will tell…